Posted to MedZilla on 6/24/2018

Takeda Pharmaceuticals

US-IL, Associate Director, Patient Marketing R0001973-MZ


By clicking the Apply button, I understand that my employment application process with Takeda will commence and that I agree with Takeda s Privacy Notice, Privacy Policy and Terms of Use.

Job Description

Associate Director, Patient Marketing

Are you looking for a patient-focused company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a SPM or AD, Neuroscience Marketing in our Deerfield, IL office.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As a SPM or AD, working on the Neuroscience Marketing team, you will be empowered to be responsible for designing and operationalizing consumer/patient marketing strategy and developing key messages, channel strategy, and designing core tactics in order to inform consumers/patients and drive the business.


Be responsible for designing and operationalizing Consumer/Patient strategy for assigned Neuroscience brands. Focus on developing key messages, channel strategy, campaigns and core tactics to educate consumers/patients and drive the business.


-Develops consumer/patient message architecture and campaigns. Ensures alignment with overall brand/franchise strategic priorities and positioning

-Develops creative briefs/brand book; designs core brand promotional assets (e.g., print ads, websites, brochures) and assures brand and CME execution of messaging and strategy

-In partnership with CAI and Agency, identifies critical insights and design elements for initiatives/promotions designed to inspire desired patient behavior change

-Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix and monitor ROI of individual tactics

-Responsible for partnering with internal and external cross-functional stakeholders to design and implement customer experience programs

-Makes strategic choices when prioritizing and commissioning tactics; collaborates with CME partners and Agency to utilize best practices

-Leverages brand insight to inform patient segmentation and channel mix preferences

-Maintains strong communications and relationships with the Alliance partner and the MRL team


-Bachelor s Degree

-At least 6 years of experience with increasing responsibilities in marketing

-Understanding of TV and digital channels in pharmaceutical and/or consumer packaged goods (CPG), and how to effectively engage patients

-Demonstrated ability to drive cross functional alignment and lead matrix teams

-Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies

-Ability to clearly and succinctly communicate (verbally/written) at the executive level

-Capable of leveraging data and analytics to distill insights and drive data-based decision making

-Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions.



-Experience in DTC marketing positions at a commercial pharmaceutical organization

-At least 8 years experience with increasing responsibilities in marketing


-Able to sit for long period at a desk

-Able to read and review large quantities of printed material or online material


-Travel to internal and external meetings including overnights and weekends, estimated up to 20% travel

Empowering our People to Shine

Please visit our website at


* If a direct employer requests that you go to their web site and complete your application there in order to be
  considered, please do so. Applications for all positions are subject to each employer's specific requirements.