Posted to MedZilla on 10/13/2018


Syneos Health

US-PA, VP, Brand Strategy 3190247-MZ


 
 

Overview

The individual filling this position, VP of Brand Strategy, is responsible for bringing a deep understanding of client objectives, brands and customers to bear on marketing strategy, creative assets and productive internal and external relationships. The VP of Brand Strategy is a steward for one or more brands and is expected to work for the brand from a strategic perspective to guide internal and client teams toward the best brand decisions by clearly conveying the brand vision through a customer-centric lens. He or she reports to and partners with the President/Executive Creative Director and internal team to ensure GSW s communications expertise shines and exceed clients expectations. The VP of Brand Strategy contributes to the strength of agency by building internal relationships with team members through communication, interaction and great work. He or she is expected to proactively analyze industry, cultural, and professional trends and have the ability to inspire, nurture and protect great creative and great teams.

Responsibilities

  • Identifies customer insight from noisy sets of data to elevate the most relevant (human) truths that serve to anchor the strategic process
  • Tracks human behavior, healthcare trends and social sciences to start bringing a depth of understanding and an informed perspective to viewpoints on agency work and client projects
  • Leads consumer and professional research; understands what the brands and agency needs are and drives to ensure objectives are met
  • Actively partners with creative, bringing insights from cultural trends, media and digital technology usage, category and brand reality to develop impactful work
  • Helps to build agency s role as trusted partner to client brand teams
  • Helps to refine and improve Agency processes and output

Job Requirements

  • 10+ years of experience in advertising preferred
  • Past experience with Healthcare/Pharmaceutical communications preferred
  • BA/BS required; MA/PhD preferred
  • High level of business acumen
  • High level of strategic agility
  • Ability to assess and select talent
  • Energy, a sense of humor and an open & curious mind
  • Ability to multitask in a faced-paced environment
  • Ability to think in abstract terms; makes connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions
  • Demonstrated drive to find the right questions to ask ones that seek to uncover insights and ideas
  • Can understand direction based on objectives and executes research effectively
  • Communicates workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
  • Knowledge of social platforms (Twitter, Tumblr, Instagram, YouTube, etc)
  • Interest in new technologies and emerging cultural trends
  • Works beyond what is described in job description as needed. Willing to be flexible for the team, and ultimately the
  • work
  • Willingness to work across teams as needed
  • Contributes to growth of the strategic capability by adding value to all projects
  • Understands various marketing channels and seeks to propose solutions and identify opportunities that match with client business needs
  • Continually builds on knowledge and understanding of informational resources (methodologies, use and content of)
  • Exceptional writing, communication and influence skills
  • Thorough knowledge of agency workflow processes
  • Understanding of brand budgets and estimates
  • Working knowledge of regulatory compliance and FDA language comprehension preferred

Please visit our website at commercialcareers.syneoshealth.com

 
 


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